Proctor & Gamble has launched their new laundry product “Tide Basic”. This new formula will sell for 20 percent less than its counter part and will lack all the extras of conventional Tide. Based of the 63 year old formula, Tide Basic boasts “Big Value, Basic Clean, in an attempt to attract buyers scaling down on spending and purchasing cheaper or store brand cleaners. Tide Basic doesn’t have any whiteners, brighteners, or stain removers but it says you will still get a good clean.
The company should be cautious because the lower-cost product could hurt them more than help them in this economy. Tide Basic could hurt profitability because more people may switch from the premium Tide to Tide Basic.
I personally won’t use Tide Basic because i use natural laundry detergent, and make my cleaning supplies i use at home, but for those of you who have tried it, let us all know if you were pleased with the results.
